Brand development

The only company in Lebanon specialized in branding educational institutions.

10+ years branding schools Founded and led by Mohamad Dakik
Mohamad Dakik, founder of Gravity
Mohamad DakikFounder of Gravity

Meet the founder

I started branding schools at twenty, and never really left.

Alongside my branding work, I teach chemistry and lead a science department, so I know how schools work from the inside: the classrooms, the leadership, the parents, the pressure of results.

From the start, I noticed something. Schools were doing a lot of great work inside their walls: strong teaching, real care, events, achievements. But almost none of it was branded. Parents outside the school never saw it, and the school's image didn't reflect what was really happening inside.

For years, I worked with one school at a time, mostly schools that already understood how much branding matters. Over more than ten years, that included major schools and educational institutions in Lebanon such as La Cime Choueifat, Bourj International College, and Elite Scientific College. My work covers brand strategy, social media content, video production, and event coverage.

Today, more schools understand that their image matters as much as their results. That is why, a year ago, I founded Gravity: to bring this work to more schools, with one mission.

Turn the great work schools already do into a brand people can see.

When you work with Gravity, you work with me. I meet your leadership, I visit your school, and I stay involved from the first meeting to the results.

What Gravity does for schools

Work that doesn't just present a school. It advances it.

Our most important work

Development Projects

Flagship initiatives that become part of who your school is, and make it known for more than its results.

  • A signature school eventA recurring event your school becomes known for, such as a forum, festival, or showcase.
  • Living brand assetsAn alumni community, a parent ambassador program, or an ongoing storytelling series.
  • The Student Branding ClubStudents learn marketing and branding, then create real content for the school.
  • A signature program or traditionA unique experience that becomes part of your school's identity.
  • Brand Foundation and Positioning

    What your school stands for and what makes it different. The base for how it looks, sounds, and is understood.

  • Brand Plan

    Your identity, your messaging, and how your brand shows up the same way across every channel.

  • Social Media Management

    We run your school's social media from start to finish.

  • Content and Production

    Content and videos that show the real life of your school, produced from start to finish.

  • Event Coverage

    For your biggest moments, like graduation. A full production team captures the day and turns it into content people share long after the event.

Every school starts with a conversation.

Message us to organize a meeting

Personal branding · By selection

I develop who you are. Then I brand it.

A selective collaboration, led personally by me, only for people who carry real value and want to build a legacy.

Discover personal branding